Our Story

Paul Armstrong founded Earthwhile Endeavors, Inc. in 1995 after a chance encounter with three buddies in San Francisco who had developed a naturaleffective pet shampoo but didn’t know what to do with it. Well, Paul knew a great product when he saw one (as did his cat Miles), and he was determined to share it with pet lovers everywhere.

From the beginning, earthbath has been developed and manufactured in California with only the safest, finest ingredients from nature. From humble roots and a local following–based on the principles of purity and efficacy–earthbath has grown from four shampoos to a comprehensive line of totally natural shampoos, wipes, spritzes, and grooming foams that are sold and used by conscientious animal lovers across the nation and around the world.

We at earthbath have a genuine love for pets and concern for the environment. These passions are at the heart of everything we do, from the thought we put into our products to our commitment to putting principles on par with profits. From every one of us, thanks for your continued support.

Product Philosophy

People Tested & Pet Approved

Community Giving

We design all of our products with the health of your fine-furred friend in mind.

We believe earthbath products are best tested on people, not animals.

We put principals on par with profits.