Choosing cruelty-free pet grooming products can feel confusing. With so many brands using the term “cruelty-free,” it’s hard to know what it really means. At earthbath, we believe pet care should be grounded in transparency, gentleness, and respect for animals at every step. Below, we answer the most common questions pet parents have about Leaping Bunny Certification and what it means for pet care.
What is Leaping Bunny Certification?
Leaping Bunny Certification is an independent, third-party certification that verifies a brand follows strict no animal testing pet care standards. It confirms that no animal testing is used at any point in product development including ingredients, formulations, and finished products. Because of its rigorous requirements, Leaping Bunny is widely considered the gold standard for cruelty-free pet grooming.
How is Leaping Bunny different from other “cruelty-free” claims?
The term “cruelty-free” is not regulated, and brands can use it without independent verification. Leaping Bunny Certification is different because it requires:
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A complete ban on animal testing
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Supplier compliance throughout the supply chain
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Ongoing monitoring and independent audits
Because of these requirements, Leaping Bunny is considered the gold standard among cruelty free certification programs and a trusted indicator of a true cruelty free pet brand. It ensures that a brand’s values aren’t just stated, but verified.
Are Leaping Bunny certified products safe and effective for pets?
Yes. Leaping Bunny Certification focuses on ethical testing practices - not performance. Brands still test products for safety and effectiveness using non-animal methods. This allows pet parents to choose cruelty-free pet grooming without sacrificing quality, safety, or results. At earthbath, our formulas are developed with pets’ comfort and well-being in mind, using gentle ingredients and responsible testing methods.
Is earthbath Leaping Bunny certified?
Yes. All earthbath products are now officially Leaping Bunny certified. Every product meets the highest standards for cruelty free certification. This certification reflects how we’ve always approached pet care: thoughtfully formulated, responsibly made, and never tested on animals. It’s another way we live our promise of Pet Care With Purpose®.
How can pet parents find Leaping Bunny certified pet products?
Pet parents can look for the Leaping Bunny logo on product packaging or product pages when shopping online. Choosing Leaping Bunny certified products is one of the simplest ways to ensure your pet care routine supports ethical, compassionate practices and supports brands that put animal welfare first.




