San Francisco, CA – (August 4, 2026) — earthbath®, the makers of naturally effective, purposeful pet care products, is proud to announce that two of its products have been named winners in the 2026 PETS+ Retailer’s Choice Awards. earthbath Tooth & Gum Wipes took top honors in the Dental category, while earthbath Oatmeal & Aloe Itch Relief Shampoo & Conditioner was recognized in the Grooming category.
The annual PETS+ Retailer’s Choice Awards recognize standout products across the pet industry, with winners selected for their appeal and value to independent pet retailers and the customers they serve. For earthbath, the recognition highlights two areas at the heart of the brand: making everyday pet care easier and creating effective products with thoughtfully selected ingredients.
Two Award-Winning Solutions for Everyday Pet Care
Dental: earthbath® Tooth & Gum Wipes
earthbath® Tooth & Gum Wipes offer a simple, convenient way for pet parents to incorporate dental care into their pets’ everyday routines.
The textured, plant-based wipes are designed to help combat plaque, tartar, and odor-causing buildup while supporting a clean mouth and fresh breath. Baking soda provides natural deodorizing benefits, while refreshing cornmint offers a minty-fresh finish.
Designed for both dogs and cats over six weeks old, Tooth & Gum Wipes provide an easy alternative for pet parents whose pets may not tolerate a traditional toothbrush.
The wipes are FSC®-certified, 100% USDA Biobased, vegan, gluten free, non-GMO, cruelty free, paraben free and sulfate free, and are made in the USA. They come in a convenient 50-count package that makes maintaining a pet’s dental routine easy at home or on the go.
Grooming: earthbath® Oatmeal & Aloe Itch Relief Shampoo & Conditioner
In the Grooming category, PETS+ recognized earthbath® Oatmeal & Aloe Itch Relief Shampoo & Conditioner, a longtime favorite for pets needing gentle cleansing and soothing skin care.
Formulated with soothing oatmeal and organic aloe vera, these itch relief grooming products are designed to gently cleanse while helping provide comfort for dry, itchy or sensitive skin. The shampoo and conditioner combination helps leave coats feeling soft, clean and refreshed without relying on harsh ingredients.
Like all earthbath products, the formula reflects the brand’s commitment to Pet Care With Purpose®—creating products that are effective for pets while being thoughtfully made with pets, people and the planet in mind.
earthbath products are formulated without parabens, sulfates, phthalates, alcohol, soap, lanolin, DEA or synthetic dyes. The company also prioritizes responsible manufacturing practices, including making its products in the USA and using recyclable packaging and concentrated formulas where possible.
Recognition From the People Who Know Pet Retail
Being recognized by PETS+ is particularly meaningful to earthbath because independent pet retailers and pet professionals play an important role in helping pet parents discover products that fit their pets’ individual needs.
“Being recognized in both Dental and Grooming is an incredible honor,” said Paul Armstrong, President and CEO of earthbath. “We’re constantly looking for ways to make pet care more effective, more purposeful and easier for pet parents. To have retailers recognize these two products is a wonderful reflection of what our team works toward every day.”
The 2026 awards add to a growing list of industry recognition for earthbath products. In recent years, the brand’s innovations have received recognition for grooming and packaging, including its Plant-Based Grooming Wipes and Shea Butter Spray.
Shop earthbath’s Award-Winning Products
earthbath® Tooth & Gum Wipes
A convenient, plant-based way to help support your pet’s everyday dental care routine.
earthbath® Oatmeal & Aloe Itch Relief Shampoo & Conditioner
Gentle, soothing grooming care for pets with dry, itchy or sensitive skin.
About earthbath®
Founded in 1995, earthbath® is dedicated to creating naturally effective, thoughtfully formulated pet care products inspired by a love for pets and the planet. With a comprehensive line of shampoos, conditioners, wipes, sprays and other grooming products for dogs and cats, earthbath is committed to Pet Care With Purpose®.
earthbath products are made in the USA and formulated without parabens, sulfates, phthalates, alcohol, soap, lanolin, DEA or synthetic dyes. The brand is committed to purposeful ingredients, responsible manufacturing and giving back to animals in need.
Source: PETS+ Magazine, “Meet the Winners of the 2026 PETS+ Retailer’s Choice Awards”
