earthbath® Coat Brightening Shampoo adds extra sparkle and brilliance to coats of all colors. We blended a special selection of optical brighteners with gentle cleansers and lavender oil for a wonderfully aromatic and mild shampoo that helps brighten coats. This shampoo will leave your best friend's coat shiny, soft, plush, and smelling naturally fresh. Will not wash off topical flea applications. Safe for all animals over 6 weeks old.

Purified water, renewable plant-derived & coconut-based cleansers, organic aloe vera, vitamins A, B, D, & E, panthenol, optical brighteners, lavender oil, preservative.

Learn more by visiting our Ingredients Glossary.

Shake well before using. On a wet coat, lather your pet thoroughly with a few good palm-fulls of earthbath® pet shampoo. Remember to eliminate all escape routes well in advance (a tip: once your pet is slippery wet, he or she is suddenly smarter and faster than you are). Work lather from head to tail and keep out of eyes. Leave on for at least 90 seconds to allow optical brighteners to work their magic. For extra sheen and manageability, use with earthbath conditioner. May be diluted ten parts water to one part shampoo if desired.

Precautions: Avoid eye contact. Immediately and thoroughly flush with clean water if eye contact occurs. Shampoo is solely intended to cleanse coat and skin. Keep out of reach of children. If swallowed (by humans), consult a physician. If any irritation develops, stop use and contact your veterinarian. As this product contains naturally derived ingredients, changes in color may occur. For pets with sensitivities: we recommend consulting with your veterinarian before using a new product.